I used to think Google Flights was the holy grail for travel, but I learned the hard way that Southwest is the lone wolf of the industry—they don't share their data with third-party sites. Last spring, I was desperate to visit my sister in Denver without draining my savings. After some digging, I realized the best way to snag a deal is to head straight to the source.
The game-changer for me was using their Low Fare Calendar. Instead of guessing dates, it shows you the cheapest days for an entire month at once. I shifted my flight from a Sunday to a Tuesday and saved nearly $150! Also, keep an eye out for "Wanna Go Wednesdays" and their massive seasonal sales that usually drop on Tuesday mornings. If you've already booked and the price drops later, you can actually modify your flight to the lower fare and get the difference back in credit—which I’ve done twice now.