I used to drive myself crazy refreshing browser tabs until I realized Alaska Airlines actually follows a pretty predictable rhythm. Last year, I was desperate to visit family in Seattle without draining my savings, and I learned that Tuesdays are almost always the magic day. Most of their "Weekly Web Specials" drop late Monday night or early Tuesday morning. If you're looking for the best way to snag a deal, that 24-hour window is your best bet.
Beyond the weekly cycle, I’ve noticed they go big on seasonal sales. They almost always have a massive "PFD Sale" in the fall (around October) and usually a "Buy One, Get One" (BOGO) offer for Travel Tuesday in late November. I actually scored a BOGO deal last year just by checking their site at 8:00 AM after my coffee. Another pro-tip: their Low Fare Calendar is a lifesaver if you can modify your travel dates by even a day or two—it’s how I found a $99 cross-country flight while my original date was double that. Just keep an eye out for those midweek departures!