Is Upgraded Boarding on Southwest Worth the Cost?

Whether upgrading to Southwest Airlines’ “Upgraded Boarding” is worth the cost depends on your priorities. On the plus side, it guarantees a boarding position in A1-15, meaning you’ll have your pick of seats and an easier time finding overhead bin space. On the flip side, the cost per segment ranges from about USD $30 to as high as USD $149 depending on the route and demand. So if you value early boarding (for seat choice, group boarding, or overhead bin access) it may be worthwhile; but if you’re flexible, traveling light, or okay with mid-/back-seats, you might skip it and save the money.
 
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