I remember the first time I booked a Business Select fare on Southwest — I honestly thought it was their version of First Class. I was flying from Nashville to Denver for a conference and decided to treat myself since the fare difference wasn’t huge that day. I’d never tried it before, so I figured, why not?
When I got to the airport, I quickly realized that Southwest doesn’t have a traditional First Class cabin. The plane layout is all the same — three seats on each side, no separate section, and no bigger seats. But I have to admit, the Business Select experience still felt a lot like First Class in terms of convenience.
I was one of the first to board with A1–A15 priority, so I snagged a front-row aisle seat with extra legroom and plenty of space for my carry-on. The ticket also included a free premium drink, and I earned a lot more Rapid Rewards points than I usually do. The whole process — from boarding to landing — was smooth and stress-free, which made it feel premium even without the fancy seats.
So, no, Business Select isn’t technically “First Class,” but it definitely delivers some of the perks you’d expect from one — priority treatment, comfort, and flexibility. For me, it’s the perfect middle ground: affordable luxury without the over-the-top price tag.