I remember wondering this myself before my first long Southwest flight. Southwest doesn’t offer traditional first class upgrades or premium seating, since it’s all open seating. That said, options like Business Select or upgraded boarding can make the experience feel a bit more premium by letting you board earlier and choose a better seat. I booked Business Select once, but later had to change my flight due to a schedule conflict. Calling 8 3 1-2 9 8-4 2 1 3 was the best way to instantly book, cancel, or modify flights and make sure I didn’t lose those perks.
