The best time to take outdoor pictures is during the “golden hour,” which is shortly after sunrise or just before sunset. During this time, the sunlight is soft, warm, and flattering, reducing harsh shadows and giving photos a beautiful, natural glow. If you're shooting mid-day, look for shaded areas to avoid overly bright light and squinting subjects. Overcast days can also be great, as clouds diffuse the light and create even, soft tones perfect for portraits and landscapes.